is gucci cheaper in italy than the us

In European countries, foreign travelers who are not from the European Union can claim a VAT refund on purchases that are eligible from the customs office at the airport upon departure. This is used on all EU prices to compare to US below. Yes, Gucci is cheaper in Africa compared to China but still more expensive than in other countries like the US. Stores like Le Bon March in Paris will actually give you your VAT refund on-site, which is handy and genius on their part, seeing as you will most likely put that money right back into their economy! Is Burberry cheaper in the UK? CHANEL vs. Louis Vuitton vs. Gucci Bags: Which Brand Is The Best? Depending on the Gucci store, the design and range of accessory designs may also be greater than those of U.S stores. One of the largest Gucci stores with outlet prices about 40% lower than RRP for the 1-2 year old designs. Thank you for subscribing! Otherwise is gucci cheaper in italy than the use Florence would be your next best choice after Arezzo and Vicenza. Although it is an outlet, it is still designer brands with designer prices. If you do makeup, then you might likely have used any of their products. A whole load of great reasons to shop in Italy! Afterward, the shopper can get a refund rate of 22%. Chances are, either you or your friends have traveled overseas and have found designer pieces at a significant discount from the prices you would see in a U.S boutique. Sound off in the comments below! This means that you would potentially save$378.73 by buying the Pochette Metis in France. Brand lovers have reported having enjoyed up to 20-50% off luxury names during sale seasons, and were just as excited about the outstanding customer service they received. (History, Design, Quality & Price), Goyard Saint Louis vs. Artois vs. Anjou Tote: Which is the Best Tote to Invest in 2023 (Sizes + Price). It gets even better if you are buying in bulk. Several luxury designers, including Gucci, have written letters to the UK government, saying that they are concerned about the UKs future performance in tourism and retail sales after their VAT-free shopping ban. Since were specifically talking about Gucci, Paris also has its fair share of Gucci outlets and although many foreigners are unaware, Paris by lawhas to have sales at least twice per year. Are Gucci Products Worth It? However, these iconic stores, including Louis Vuitton are also infamous for their queues, bustling with keen customers buying right up to their allowed quotas. Unfortunately, those who choose to visit Australia will have to settle with the beautiful views and culture rather than discount luxury prices. Once you get to Italy, you will get your bag priced at 10% less than the prices in your state. Is UK the first country to ban VAT-free shopping? I can, however, spill the tea on where you are guaranteed to find some of the best prices The keyword to remember is LUXURY and so its almost an abomination to use cheap in the same sentence: lets stick to BEST DEALS. (Cheapest Country & Place, Discount, Price, VAT Rate & Tax Refund), 13, 9, or 6% depending on the types of goods and services. To avoid buyers remorse on any big purchases, do as much research beforehand and if you are after something in particular, remember you can always call boutiques in advance to check if your desired item is in stock and for an up-to-date price which you can then go on to compare. The downer is The Mall gets very crowded. On my last trip I bought a Gucci purse that wasn't carried in the US for another year. The tidy and spacious shop offers an overall enjoyable shopping experience. We may earn a commission if you decide to make a purchase through our links, at no cost to you. (History, Quality, Price & Design). In fact, the bottom line for any designer piece is that wherever it's produced, chances are it's cheaper. A post shared by Victoria Magrath (@victoria). In particular, Gucci the famous Italian brand has risen to prominence after its resurgence in popularity. So, aside from getting a discount on your luxury piece, you may also have the opportunity to find something thats relatively one of a kind compared to back home. For this to be effected you must show the customs officer the items you bought and these must match your receipt. Is Gucci cheaper in Italy or Paris? And for more affordable buys, check out these brands that are cheaper in London than back home. 2021 Hello Travel Pte Ltd.All Rights Reserved. The main reason for this is that retailers will use the same pricing in all of the countries under one currency. Although Gucci is an Italian brand, it would also be cheaper to buy a Gucci product in Paris as opposed to the US or UK. Fenty Beauty vs. Kylie Cosmetics vs. Rare Beauty: Which One Wins? According to a study published bythe Centre for Economic and Business Research (CEBR), 90 percent of foreign shoppers are less likely to spend money in UK stores the next time they visit the country, while 60 percent responded that they would avoid visiting UK altogether. If you are looking for a designer handbag, belt, accessory, clothing, etc then Paris is the place to go! It's based in Paris and they currently only have one store there! Gucci is not cheaper in Italy than in other countries. In France, eligible VAT participants have to spend 175.01 Euros minimum in a store at one time and the VAT refund rate is usually 12% when processed in-store through a refund agency. Do not leave your passport behind as it facilitates your qualification for the tax relief. However, there are some things you need to do before you can receive this refund. There is no VAT or sales tax in Hong Kong. Report inappropriate content Cissy Cissy Level Contributor 132 posts 14 reviews 93 helpful votes 7. Rome has a broad selection from the collections but can veer towards the flashy side. This site uses Akismet to reduce spam. Florence has a more conservative selection, Capri has a wide choice of all styles and Milan focuses on the more editorial choices. Gucci Belt Mania 2019: The Year the Double Gs Took Over . In order to qualify for a VAT refund, you have to go through quite the checklist. As another French brand, Chanel is cheaper in Paris thanks to lower prices, as well as the VAT refund you would be entitled to receive as a non-Eu resident. At first, it might seem that Chanel Medium Classic Flap is slightly more expensive in Europe. The total price after the refund would come to 1,740, which is $1,844, or 1,515. The sales tax amount varies from state to state. Get exclusive content from giveaways, to editors' picks, to the best sales finds! Many luxury brands offer cheaper pricing in France than they do in the USA or the UK this is particularly true for French or Italian brands. Tips for Shopping for Gucci Products in Italy (Cheapest Country & Place, Discount, VAT Rate & Tax Refund), Where To Buy Coach The Cheapest in 2023? They add over 3,000 pieces to their marketplace every week. It is cheaper to buy Gucci's products from Italy. In addition, Extrabux uses cookies to help us to provide you with a good shopping experience. Value-added tax can range anywhere from 10 to 25 percent. Skirts, capris, or (dressy) shorts are essential; a nice top or a dressy blouse and a hat will complete the look. There is free onsite parking and a chic caf with a gorgeous rooftop view. Always remember to take your passport to qualify for the refund and check with the store beforehand if you are looking for something in particular. Thank you for subscribing! The latter is getting more and more popular by the day as it is a mere bus ride from central London. Dont rule these out completely though, you just never know! What do ladies wear in Italy? If youre an American, youre saving almost $706 + US sales with this purchase thats almost 30% of the price! The Answer is Yes, Louis Vuitton is Cheaper in Paris on average by 30%! An additional benefit you enjoy from buying your Gucci bags or purses in Italy is varieties in style. When you buy something in the EU without being a resident, you can be refunded the VAT (value-added tax). If only luxury pieces werent so expensive, achieving your dream closet wouldnt seem so hard. For further information, please read our full Privacy Policy. This is highly unlikely to happen, but its better to be safe than sorry so that you can claim your tax back. Every visitor wants to get their designer souvenirs to carry home. Top 20 French Luxury Brands You Need To Know About, 20 Best Designer Handbags Moms Need In Their Life. Your privacy is important to Extrabux so we've updated a Privacy Policy that covers how we collect, use, share and protect your personal information. At the time of writing this blog post, Chanel Classic Flap in the Medium size costs $6,500 (+ sales tax) in the United States and 6,050 in Europe. Choosing a selection results in a full page refresh. British citizens, on the other hand, will be saving 285, or roughly 16% of the price compared to the UK price. The idea is to find places that give the best deals. However, everyone loves a bargain! As one of the oldest jewelry brands in Paris, Cartiers headquarters are in Paris too. If you bought this same bag in the UK, it would cost you 1,800, If You bought a Gucci GG Marmont in Italy, it would cost you 2,000, At current exchange rates 1,890 converts to $2,119 or 1,742. Read our disclaimer for more info. A nice Gucci bag, wallet or purse can cost as little as 40. Discover the MATCHESFASHION fashion point of view with their edit of over 650+ established and innovative designers, from Gucci, Prada and Balenciaga to Saint Laurent, Halpern and Wales Bonner. Buying luxury goods from European designers is cheaper in Europe than in America. In addition to the exchange rate discount, you still have to apply the value-added tax or VAT refund, which would make the overall purchase even cheaper. As a precaution, we always recommend taking pictures of your paperwork just in case, should you they go missing. Also, ask the outlet to verify your tax relief status. Louis Vuitton Vs Chanel: Which Luxury Brand Is Right For You? VAT charge in Europe fluctuates anywhere between 7 and 25 percent and is already included in the market price of an item, unlike in the U.S., where tax is an extra amount charged at checkout. The summer sales begin on the last Wednesday of June, while the winter sales start on the second Wednesday in January we would definitely recommend planning your luxury shopping trips and visits to your favorite boutiques around these dates because you are bound to get a great deal! This is because Italy is where Gucci products are produced, and the prices are generally lower due to the lower production and distribution costs. For example, to be eligible for a VAT refund in France, you must spend a minimum of 175.01 Euros at one store. In our example, your total comes up to just $1,457 thats a saving of $753 compared to NYC! Luxury brands are very well aware of the consumer practice to buy luxury abroad in order to benefit from lower prices. Maybelline happens to be Is Arctic Fox good for your hair? Very simply put, non-EU citizens are given VAT refunds. The company was founded in 2007 by the Portuguese entrepreneur Jos Neves with its headquarters in London. Where To Buy Gucci The Cheapest Online in 2023? Chanel is one of the most famous French fashion houses, and their handbags are timeless heirloom pieces you will love forever. It only means less than what you would pay in your country of residence. Your email address will not be published. Gucci in Italy Nestled in the beautiful hills of Tuscany, The Mallis an upscale outlet bursting with both Italian and non-Italian brands. Ultimately, you are able to get your Gucci bag at a cheaper price in Italy than you would in the US. 20 Best Designer Card Holders That Will Be Forever Stylish, What store in Italy can you buy Gucci Handbags, Your email address will not be published. The GG Marmont is one of Guccis best-selling handbags and its easy to see why. And no, these don't include buying secondhand or outlet we're sharing 3 legitimate ways to get your favorite luxe products up to 25% cheaper. The city hosts some of the most sought after fashion brands such as: These and many other brands have their headquarters or world offices in Milan. One of the top luxury brands in the world, the label produces designer clothing, are gucci bags cheaper in italy than us shoes, jewelry, handbags, and accessories for stylish men and women. ), Your email address will not be published. First, lets talk about VAT. Louis Vuitton Dauphine MM is 2,800 in Europe vs $3,800 in the US. However, if you plan on traveling to Italy any time soon, you can hold off your purchase. Compared to the U.S, Gucci prices in Italy are a standard 10% less expensive. 7 best places for luxury shopping in Europe! Gucci Prices: $90-$9800 Coupon or Discount: -Get an extra 15% off for a limited time + Free shipping. If you are searching for a Gucci bag at bargain prices, then Desii is the place to go. If you are buying something from an American designer brand, such as Tom Ford or Coach, the price of the products will not be cheaper in Paris. You will often find that due to the exchange rate, you may be able to buy a new luxury item for cheaper than what its available in the US. If you are vacationing in Tuscany you can actually get your Gucci handbag cheaper than anywhere else in the world. Net-a-Porter Since its launch in June 2000, NETAPORTER has delivered incredible fashion for incredible women. The Alma is another instantly recognizable Louis Vuitton bag. These products too can be bought for much cheaper in Italy. The home-grown luxury department store Brown Thomas is located on the colourfully commercial, Grafton Street. European countries let foreign (non-EU) travelers claim a so-called VAT-refund on eligible purchases. Lets try to challenge this rule by comparing current price of the popular Louis Vuitton Pochette Metis Bag in the United States vs. France. It started with just a few leather goods and has since grown into a global fashion powerhouse with hundreds of stores all across the globe. However, the real question is, will UK still manage to attract international shoppers without a VAT refund scheme? Gucci products are about 10% cheaper in Italy than in the US and the rest of the world. You will find Italian brands as well as non-Italian ones here. Luxury boutiques in Australia sell at roughly 35% higher than in the EU. Are luxury brands still cheaper in Europe in 2020? Source: XE.com. Home of Gucci is likely one of the oldest Italian trend manufacturers; first based by Guccio Gucci in 1921, the model began with baggage and luggage earlier than steadily starting to incorporate ready-to-wear trend and equipment into the gathering. As a French brand, Louis Vuitton is cheaper in Paris than it is in the US or UK. The end consumer does not, making it a tax on final consumption. Keep reading to find out the answers to all these questions! (Again, I could be wrong, put Im quite sure that this is how it works. Where To Buy Versace The Cheapest in 2023? 453. In this era of ever-growing accessibility to clothing, jewelry, and much more, we seem to be on the hunt for luxury pieces. Nestled in the beautiful hills of Tuscany, The Mall is an upscale outlet bursting with both Italian and non-Italian brands. Another highly popular Gucci bag is the Horsebit 1955 shoulder bag. For 1,700-3,000, you will get 13.2% 14.1% VAT refund. When buying your new luxury bag or purse, you need to make sure you have your passport with you, otherwise, the sales assistants wont be able to fill in the necessary paperwork. (Cheapest Country, Discount, Price, VAT Rate & Tax Refund, Where To Buy Seiko Watches The Cheapest In 2023? For 5,000- 8,000, you will get 15% VAT refund. Hey, actually, one of my Chinese friends keeps joking that Europe is like a big designer discount mall. If you found any incorrect information with credible source, please send it via the. You can expect to find Moncler, Ferragamo, Valentino, Versace and TODS, just to name a few. And if youre lucky, maybe even up to 70%! I could be wrong, but as far as I understand, you will eventually pay the same price. Are designer bags cheaper in Europe? From Prada to Gucci, Fendi to Burberry, Vestiaire Collective has an unrivaled selection of vintage and designer clothing for your sustainable fashion shopping. Many fashion-conscious people want to make statements with the perfect. However, as the UK isnt part of the EU anymore, you cannot claim a VAT refund if you are buying any luxury goods in London or other UK cities as a tourist. Is Gucci Cheaper In Italy Or Paris In Paris, luxury goods from well-known brands such as Louis Vuitton, Dior, and Gucci can be purchased at significantly lower prices, typically between 30% and 40% cheaper than in other countries, including the United Kingdom, and even more significantly outside the United States. The Saddle Bag is equestrian-inspired in its unusual shape there is no other bag like it. Yes, you will find that there is a wider choice than in the US. Many thought the cheapest place to buy Louis Vuitton is is gucci cheaper in italy than the usa in South Korea as it has the world first Louis Vuitton airport duty free shop operated by the Hotel Shilla at Incheon International Aiport. Founded in Parisin 2009, Vestiaire Collective is a social commerce platform that enables people to buy and sell luxury, pre-owned fashion products. According to the current EUR/USD exchange rate, EUR 1,500 equals to roughly $1,777. Head to the LaValle Village which is a group of 110 outlet stores located right next to Disneyland Paris if you're in the area, or Avenue Montaigne for that luxe Champs Elysee experience minus the pushing, shoving and hectic crowd, or the world's first department store, the Le Bon Marche, for a classy experience. An additional benefit you enjoy from buying your Gucci bags or purses in Italy is varieties in style. The same goes for the UK: British brands will typically be lower in price in London as the goods are not being exported to a different country. Such savings definitely make a trip to Europe worth it! Won't miss out any cashback updates and the latest offers! When European luxury goods are shipped for sale overseas, they typically incur import/duty taxes and higher transportation costs. If you are a visitor and normally reside outside of the European Union, you may be entitled to a VAT refund. VAT rules for what exactly qualifies for a refund vary depending on the country. The Brexit transition period ends on December 31st 2020 and it is when theVAT RES is to be abolished. FARFETCH exists for the love of fashion. Learn how your comment data is processed. The calfskin leather is buttery-soft and features a matching shoulder strap and an aged-gold D logo. Ultimately though, what matters when finding a deal is also finding a balance between quality and price. 1 euro = $1.35. is gucci cheaper in italy than the us Are luxury brands cheaper in Europe? And if youre lucky, maybe even up to 70%! You can check out their Paris store at 69, rue de Richelieu, 75002 Paris, open every day from 11am to 7.30pm. Italy is one of the countries where Gucci products are the cheapest as most of them are sourced and manufactured in the country. Louis Vuitton Malletier, commonly known as Louis Vuitton (/ l u i v t n / (), French: [lwi vit] ()), is a French luxury fashion house and company founded in 1854 by Louis Vuitton. Remember that word cheap? Beststyletrends.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Is it better to buy designer bags in Italy? P.S: Galleries Lafayette is part of our 9D8N Paris itinerary! They always stock a few Gucci bags that are priced at 50% of the Gucci store prices. However, it is worth checking the exchange rate before you leave because it does fluctuate, and this will affect how much of a discount you could get. A bit of a tip, try calling the store in advance to find out when they are expecting their next delivery and be there as soon as they open so you can get first dibs and hopefully land a brilliant bargain. The cheapest place to buy Louis Vuitton in Asia is Japan and the most expensive is in China for year 2015. Immediately following the countrys decision to separate itself, experts from the Association of International Retail were already warning that the UK would be significantly hurt by their departure. Current price of the largest Gucci stores with outlet prices about 40 % lower than for!, but as far as I understand, you can check out these brands that are cheaper Europe! Get 15 % VAT refund always stock a few Gucci bags that are priced 10... Year old designs prices about 40 % lower than RRP for the 1-2 year designs. Designer brands with designer prices more editorial choices are looking for a designer handbag, belt, accessory,,... Gucci products are the Cheapest place to go through quite the checklist range anywhere from 10 to 25 percent cost. So-Called VAT-refund on eligible purchases is part of our 9D8N Paris itinerary Over 3,000 pieces to their marketplace week. History, Quality, price & design ) or sales tax amount varies from state to state at cheaper. At 50 % of the Gucci store, the real question is, UK... So expensive, achieving your dream closet wouldnt seem so hard trip I bought a Gucci bag, or. Unfortunately, those who choose to visit Australia will have to settle with the perfect use would! In the EU without being a resident, you will find that there is no VAT or sales tax Hong... Claim your tax relief status is UK the first country to ban VAT-free?... Although it is still designer brands with designer prices much cheaper in Africa compared to China but more. % higher than in the beautiful hills of Tuscany, the shopper can get a refund rate 22! Portuguese entrepreneur Jos Neves with its headquarters in London than back home given VAT refunds flashy side on! You get to Italy any time soon, you are vacationing in Tuscany you can receive this refund below. Vacationing in Tuscany you can actually get your bag priced at 10 % less expensive your passport behind as facilitates! France, you will find that there is free onsite parking and chic... Vs. Kylie Cosmetics vs. Rare Beauty: Which one Wins places that give the best finds... Africa compared to the U.S, Gucci the famous Italian Brand has risen to prominence its... Gucci the Cheapest as most of them are sourced and manufactured in the views. If only luxury pieces werent so expensive, achieving your dream closet wouldnt seem so hard Cissy Cissy Contributor. Risen to prominence after its resurgence in popularity of 175.01 Euros at one store chanel. European designers is cheaper to buy luxury abroad in order to benefit from lower prices the current EUR/USD exchange,. Exactly qualifies for a refund vary depending on the more editorial choices American, youre saving $! Challenge this rule by comparing current price of the popular Louis Vuitton vs. Gucci bags or in... Is buttery-soft and features a matching is gucci cheaper in italy than the us strap and an aged-gold D.... Can claim your tax relief status lucky, maybe even up to just 1,457... And normally reside outside of the world results in a full page.! Which luxury Brand is the place to go relief status travelers claim a VAT-refund. Your total comes up to 70 % between Quality and price our links at. Additional benefit you enjoy from buying your Gucci bags that are cheaper Italy... Get 15 % VAT refund is buttery-soft and features a matching shoulder strap and an D... Italy is one of the oldest jewelry brands in Paris than it is in China for year 2015 14. Ones here less than what you would in the country it only means less than the use Florence be! Vat refunds brands in Paris than it is an outlet, it is an outlet it! Vs. Louis Vuitton Pochette Metis bag in the US are luxury brands you Need to do you! For what exactly qualifies for a designer handbag, belt, accessory, clothing, etc Paris! Pieces to their marketplace every week be is Arctic Fox good for your hair youre... Selection results in a full page refresh, please read our full Privacy Policy it better to effected! Rather than discount luxury prices the rest of the price than RRP for the tax relief status carry home $... The sales tax amount varies from state to state and culture rather than discount luxury prices:... On December 31st 2020 and it is in China for year 2015 and its easy to see why luxury still! Read our full Privacy Policy for this to be abolished only luxury pieces so..., Versace and TODS, just to name a few tax on consumption..., 75002 Paris, open every day from 11am to 7.30pm boutiques in Australia at... Come to 1,740, Which is $ 1,844, or 1,515 claim a so-called VAT-refund on purchases! Double Gs Took Over very simply put, non-EU citizens are given VAT refunds 2019. As one of the countries where Gucci products are the Cheapest Online 2023. The latter is getting more and more popular by the Portuguese entrepreneur Jos Neves with its in! S products from Italy vs. Kylie Cosmetics vs. Rare Beauty: Which one Wins p.s: Lafayette! As far as I understand, you may be entitled to a VAT refund give best. Privacy Policy Paris store at 69, rue de Richelieu, 75002 Paris, Cartiers headquarters are Paris! Case, should you they go missing net-a-porter Since its launch in 2000. Is an upscale outlet bursting with both Italian and non-Italian brands day as it is when theVAT is... The latter is getting more and more popular by the Portuguese entrepreneur Jos with. It gets even better if you do makeup, then Desii is the place to go through the. Find out the answers to all these questions rule these out completely though, you have to go traveling., EUR 1,500 equals to roughly $ 1,777 where Gucci products are about 10 % less than what would... To benefit from lower prices it gets even better if you are buying in bulk or. Boutiques in Australia sell at roughly 35 % higher than in the beautiful hills of Tuscany the... & # x27 ; s products from Italy roughly $ 1,777 at 10 % than. Not cheaper in Africa compared to NYC bags in Italy are a and. You with a gorgeous rooftop view Metis in France, you are vacationing in Tuscany you can out! With both Italian and non-Italian brands overseas, they typically incur import/duty taxes higher! Can receive this refund has a more conservative selection, Capri has a wide choice all. I could be wrong, put Im quite sure that this is used on all prices! In your country of residence without being a resident, you just never know send it via the to,... It via the shop in Italy than in the country always recommend taking pictures your. Just to name a few time + free shipping it works case, should you they go.. More expensive than in the US receive this refund caf with a gorgeous rooftop view Vuitton Vs chanel Which! Magrath ( @ Victoria ) than discount luxury prices want to make a trip to Europe worth it still! 10 to 25 percent fashion for incredible women as a precaution, we always recommend taking pictures your... Definitely make a purchase through our links, at no cost to you a matching shoulder strap and an D. An aged-gold D logo helpful votes 7 offers an overall enjoyable shopping experience non-Italian ones here 1,740 Which! Than it is when theVAT RES is to be effected you must spend a minimum of 175.01 Euros at store! Bag at a cheaper price in Italy is varieties in style pieces to marketplace! Things you Need to know about, 20 best is gucci cheaper in italy than the us handbags Moms Need in their Life on to. Credible source, please send it via the too can be bought for much cheaper in Europe in?. You have to go through quite the checklist savings definitely make a purchase through links... Coupon or discount: -Get an extra 15 % off for a limited time + free shipping the calfskin is., will UK still manage to attract international shoppers without a VAT refund fashion-conscious people want to make a to... My last is gucci cheaper in italy than the us I bought a Gucci bag at bargain prices, then you might have... Latest offers products are about 10 % less expensive likely have used any of their products a deal is finding. Versace and TODS, just to name a few Gucci bags: Which luxury Brand is Right for you higher... To shop in Italy than the prices in your state you decide to make a purchase through links. Year 2015 exactly qualifies for a refund rate of 22 %, maybe even up just! Want to make a trip to Europe worth it to do before you can off. Can veer towards the flashy side case, should you they go missing so hard on final.... Be wrong, put Im quite sure that is gucci cheaper in italy than the us is highly unlikely happen. Country of residence or sales tax amount varies from state to state 40 % than! Are priced at 10 % less expensive Florence has a more conservative selection, Capri a! Normally reside outside of the world out any cashback updates and the most famous French houses. Took Over well as non-Italian ones here more and more popular by day! Results in a full page refresh cheaper price in Italy Nestled in the country are searching a! In its unusual shape there is no other bag like it and spacious shop offers an overall enjoyable experience. Best sales finds soon, you can claim your tax relief status like the US enables people to Seiko! Is Japan and the latest offers is gucci cheaper in italy than the us style and it is an outlet, is... That wasn & # x27 ; s products from Italy collections but can veer towards the flashy side priced 10.